"If the customer can't find the product, the customer can't buy it" - Jakob NielsenA shocking concept, isn't it. But it's the truth and it should resonate with anyone running an online business. Getting users to the right page without forcing them to jump through a lot of hoops is one of the keys to being successful on the Web. And as Nielsen aptly points out, once the user actually does find what they're looking for, content usability obviously becomes crucial - users have to understand and like the information at their destination. And getting them there is the critical first step.
A flashy site may generate a lot of initial buzz, but if it's not user friendly and doesn't support company goals, you've probably wasted a lot of time and money to build it. Read more here...
